[BANYAN] S&M_Marcom Manager

Mô tả công việc

Địa điểm làm việc: Quận Ba Đình, Hà Nội

Mô tả công việc

At Garrya Mù Cang Chải, part of Banyan Group, we believe that every role contributes to creating meaningful experiences rooted in purpose, wellbeing, and authentic connection. More than just a workplace, we are a sanctuary where thoughtful design, mindful living, and genuine care come together.

As a member of our team, you are not simply performing a job — you are shaping journeys, elevating traditions, and bringing our brand philosophy to life in every interaction. From behind-the-scenes operations to guest-facing moments, every detail you contribute helps create a sense of calm, balance, and belonging for those we serve.

We are looking for individuals who share our passion for excellence, creativity, and heartfelt service — those who take pride in crafting experiences that leave a lasting impression.

Key Responsibilities:

Develop and execute integrated marketing and communication strategies to strengthen brand awareness and drive revenue.

Manage all digital marketing channels, including social media, website, email marketing, and online advertising.

Create and oversee marketing content, promotional campaigns, and brand collateral in line with brand standards.

Coordinate with Operations, Sales, F&B, Spa, and other departments to promote resort products, events, and seasonal offers.

Build and maintain strong relationships with media, influencers, tourism partners, and local stakeholders.

Plan and execute PR activities, media visits, photoshoots, and promotional events.

Ensure brand consistency across all communication materials, guest touchpoints, and marketing campaigns.

Monitor marketing performance, campaign ROI, website analytics, and social media insights; prepare regular reports and recommendations.

Manage the annual marketing budget and ensure cost-effective use of marketing resources.

Supervise external agencies, photographers, designers, and other marketing vendors.

Stay updated on market trends, competitor activities, and consumer insights to identify new business opportunities.

Lead, coach, and develop the Marcom team while ensuring compliance with Banyan Group brand standards and company policies.

Yêu cầu

Requirements:

Good English communication skills (spoken and written)

Strong interpersonal and communication skills

Well-organized with attention to detail

Positive attitude, adaptable, and willing to learn

Ability to work flexible hours when required

Experience:

1–3 years of relevant working experience (hospitality or related fields preferred)

Experience in international or luxury environments is an advantage

Basic understanding of service standards and customer experience

Fresh graduates are welcome for entry-level positions

Quyền lợi

Salary is competitive.

100% Service charge, effective from the probation period.

12 days annual leave; 2 day-offs per week.

Insurance as labor law (applies from the starting date).

Health Care Insurance (24/7), accident insurance (apply from the starting date).

Annual bonus & 13th-month salary (subject to business performance).

Uniforms and meals are provided.

Staff accommodation is provided.

Minimum USD 4,000 annual spending on Banyan Group complimentary stays.

Officer Check allowance.

Structured development programmes for supervisory level, including UPLIFT and Essential English online learning.

Monthly participation in Banyan Group’s 8 Pillars of Wellbeing programme.

Learning & development opportunities through Banyan Academy, aligned with Banyan Group standards.

Access to gym facilities.