Cluster Director of Marketing

Mô tả công việc

Địa điểm làm việc: Huyện Hoà Vang, Đà Nẵng

Mô tả công việc

• Lead and oversee the overall Marketing strategy across the cluster, aligned with business objectives and IHG brand standards.
• Develop and execute annual marketing plans to strengthen brand awareness, market positioning and business performance.
• Lead integrated digital marketing, social media, content, PR, communications and promotional campaigns across relevant channels.
• Develop compelling campaigns and brand initiatives to drive awareness, engagement, traffic and revenue.
• Manage the hotels’ online presence, digital channels, social media platforms and content strategy.
• Build and maintain strong relationships with media, influencers, tourism organizations, travel partners and other strategic stakeholders.
• Monitor market trends, customer insights, competitor activities and campaign performance to identify new opportunities.
• Work closely with Sales and Revenue Management to develop integrated commercial campaigns and support revenue generation.
• Ensure all marketing communications and activities are consistent with IHG and Holiday Inn brand standards.
• Lead, coach and develop the Marketing team, ensuring effective planning, execution and performance.
• Manage the Marketing budget and monitor campaign effectiveness, ROI and overall marketing performance.
• Prepare regular marketing reports, performance analysis and recommendations for the Cluster General Manager and leadership team.
• Play a key role in pre-opening activities, including brand positioning, launch strategy, content development, media engagement and building market awareness for the resort.

Yêu cầu

• Minimum 7–10 years of Marketing experience in international hotels/resorts or a relevant hospitality environment.
• Previous experience as Director of Marketing / Cluster Director of Marketing is preferred.
• Strong experience in digital marketing, social media, PR, content and integrated marketing campaigns.
• Strong understanding of hospitality marketing and international source markets.
• Excellent communication, creative, strategic and project management skills.
• Strong commercial awareness and ability to translate marketing activities into business results.
• Excellent command of English.
• Strong knowledge of Da Nang / Central Vietnam tourism market is an advantage.
• Pre-opening / cluster experience is highly preferred.

Quyền lợi

Hưởng 100% lương và Service Charge trong giai đoạn tiền khai trương | Receive 100% salary and Service Charge during the pre-opening period.

Làm việc trong môi trường chuyên nghiệp, thân thiện và năng động | Work in a professional, friendly, and dynamic environment.

Được đào tạo theo tiêu chuẩn quốc tế của IHG Hotels & Resorts và có nhiều cơ hội phát triển nghề nghiệp | Receive training in accordance with IHG Hotels & Resorts’ international standards, with excellent career development opportunities.

Có xe đưa đón hằng ngày từ trung tâm thành phố Đà Nẵng đến khu nghỉ dưỡng | Daily shuttle bus provided between Da Nang City Centre and the resort.

Hỗ trợ chỗ ở cho nhân viên ở xa | Accommodation is provided for employees who live far from the resort.