[Hồ Chí Minh] Trưởng phòng Truyền thông & Tiếp thị | Marketing & Communications Manager

Mô tả công việc

Địa điểm làm việc: HCMC, Bình Thuận

Mô tả công việc

Develop and implement the hotel’s annual Marketing & Communications strategy and action plans in alignment with business objectives, brand standards and commercial priorities.

Manage the hotel’s brand positioning, messaging and communication across relevant channels to strengthen brand awareness and market presence.

Develop and execute integrated marketing campaigns to support room, F&B, events, spa, recreation and other hotel revenue objectives.

Plan and manage digital marketing activities across the hotel website, social media, email marketing and other relevant digital channels.

Develop and oversee engaging content including photography, video, social media, website content, promotional materials, newsletters and other communication assets.

Ensure all marketing and communication materials are accurate, consistent and aligned with Accor and hotel brand guidelines.

Manage the hotel’s social media presence, content calendar, community engagement and online communication.

Develop and maintain relationships with media, influencers, content creators, tourism organizations, business partners and relevant external stakeholders.

Plan and coordinate PR activities, media visits, press releases, interviews and other opportunities to generate positive hotel exposure.

Monitor online reputation, guest feedback, media coverage and digital performance and coordinate appropriate responses and actions.

Develop and manage marketing partnerships, co-promotions and cross-promotional activities with relevant brands, businesses and tourism partners.

Support the development and execution of hotel promotions, packages, seasonal campaigns, events and activations.

Work closely with Sales, Revenue, F&B, Rooms, Spa and other departments to align marketing activities with business priorities and revenue opportunities.

Support the creation of marketing plans for new products, outlets, services and special events.

Monitor market trends, competitor activities, consumer behavior and relevant industry developments and provide insights to Management.

Manage the Marketing & Communications budget and monitor expenditure against approved plans.

Coordinate and manage external agencies, creative partners, photographers, videographers, media and other marketing suppliers.

Brief agencies and suppliers, review creative proposals and ensure deliverables meet quality, timeline and brand requirements.

Measure and analyze campaign performance, digital engagement, media exposure and other relevant marketing KPIs and recommend improvements.

Prepare monthly, quarterly and annual Marketing & Communications reports, performance updates and action plans for Management.

Maintain an up-to-date database of media, influencers, partners and marketing contacts.

Ensure appropriate use of hotel brand assets, logos, photography and communication materials.

Lead, coach and develop Marketing & Communications team members and ensure effective allocation of workload and priorities.

Establish departmental objectives, monitor performance and provide regular feedback and development opportunities to team members.

Support internal communication initiatives and employee engagement campaigns in coordination with People & Culture where required.

Ensure compliance with hotel policies, Accor brand standards, communication guidelines and applicable legal requirements.

Participate in management meetings, commercial planning and cross-functional projects.

Perform other duties and assignments as required by Management.

Yêu cầu

Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration or a related field.

Minimum 4–5 years of experience in Marketing, Communications, Public Relations or a related position, preferably within an international hotel/resort.

Previous experience in a Marketing & Communications Manager or equivalent managerial position is preferred.

Strong knowledge of hotel marketing, brand communication, digital marketing, social media, PR and content development.

Strong understanding of hospitality products, market segments, guest behavior and commercial objectives.

Proven experience in planning and executing integrated marketing campaigns across online and offline channels.

Strong content development, copywriting, storytelling and creative communication skills.

Strong media, influencer, partnership and external stakeholder management skills.

Good knowledge of digital marketing tools, social media platforms, website content management and basic analytics.

Strong analytical skills with the ability to evaluate campaign performance and marketing KPIs.

Good budget management and commercial awareness.

Strong leadership, team management, coaching and project management skills.

Excellent communication, presentation, negotiation and interpersonal skills.

Proficient in Microsoft Office and relevant marketing, social media and digital platforms.

Good command of English; additional languages are an advantage.

Creative, proactive, innovative and detail-oriented with a strong sense of brand and quality.

Able to manage multiple projects, work under pressure and meet deadlines.

Quyền lợi

Service charge

2 days off/week

Full Social Insurance

Uniform & Laundry

Accomodation for candidate from another city

Shuttle bus from the city to resort and back

International work environment

Duty meals

Accor Group employee benefits