Marcom Manager based in HCMC

Mô tả công việc

Địa điểm làm việc: Huyện Xuyên Mộc, Bà Rịa – Vũng Tàu

Mô tả công việc

• Design and manage integrated marketing communications policy for Angsana & Dhawa Ho Tram. This includes determining communication objectives, designing the message in accordance to brand guidelines and selecting appropriate channels of communication.2. Develop and manage advertising programs, including managing the advertising budget, selecting the advertising message and evaluating the advertising effectiveness.
• Generate an annual calendar of marketing/advertising activities and Special Events.
• Cultivate key media contacts in Vietnam, regionally and internationally.
• Increase public awareness of Angsana & Dhawa Ho Tram through quality exposure in various media through advertising, editorial, awards, events and visiting journalist programs.
• To appoint and then manage the relationship between Angsana & Dhawa Ho Tram and any local, regional or international Public Relations Agencies.
• Develop and oversee implementation of media relation goals and strategies, including handling of all media inquiries, press releases, organization of media events and press conferences, as needed. Will also be expected to maintain effective communication with major media representatives, editors and publishers.
• Develop a full range of experiences, events and “stories” in order to solidify the value of the destination and the services and facilities in and around Angsana & Dhawa Ho Tram.
• Develop and update the Angsana & Dhawa Ho Tram Press Kit, issue regular press releases, featured stories.
• Identify opportunities to further expose Angsana & Dhawa Ho Tram to to external parties through the creation and/or sponsoring of cultural, art, social, sporting and networking events that are aligned with the overall positioning of Angsana & Dhawa Ho Tram and sound in delivering a strong ROI.
• Develop promotional tools to stimulate customer interest, purchase or investment and increase brand or product awareness. These include:

a. Use of Gift Certificates.

b. Premium discounts, gifts or merchandise to motivate sales and extend brand awareness.

c. Prizes and competitions.

d. Free trials.

e. Working closely with Banyan Group lifestyle Services.

• Ensure the accuracy and meticulous review of all marketing collaterals developed.
• Work closely with BGHR corporate marketing team for the creation and delivery of special events.
• Prepare monthly reports on past and future activities and ensure ROI calculations are evaluated for each activity (including media returns).
• Host special groups and media familiarization trips when appropriate and relevant.
• To develop meaningful and beneficial relationships with Luxury Goods, Airlines, Automobile, Liquor Companies and Distributors etc. in order to co-promote each other’s products and partner for special events and projects.
• Other tasks and responsibilities are assigned by Director of Sales & Marketing and the Hotel Management.

Yêu cầu

Requirements:

Experience: At least 3 years-experience at equivalent positions at international hotels.

Tối thiểu 03 năm kinh nghiệm ở vị trí tương đương.

Education: Bachelor’s degree or Diplomain Business Administration, or a related field.

Học vấn: Tốt nghiệp Cao đẳng trở lên chuyên ngành Quản trị Kinh doanh hoặc các ngành liên quan.

Skills: Excellent Vietnamese language

Kỹ năng: Giao tiếp Tiếng Việt thành thạo.

Quyền lợi

• 100% lương trong thời gian thử việc.
• 45 giờ làm việc trong tuần, 02 ngày nghỉ ca hàng tuần.
• 100% phí phục vụ.
• 02 bữa ăn ca trong 01 ngày làm việc.
• Được hưởng những quyền lợi dành riêng cho nhân viên của tập đoàn Banyan Group như: Gói ưu đãi nghỉ dưỡng hàng năm tại các khách sạn của tập đoàn trên toàn thế giới; Ưu đãi sử dụng dịch vụ ăn uống & spa; Đi công tác nước ngoài;…
• Được thường xuyên tham gia các khóa đào tạo của tập đoàn.
• Cơ hội thăng tiến và luân chuyển giữa các bộ phận trong khách sạn hoặc trong các khách sạn do tập đoàn Banyan Group vận hành.
• Tham gia BHXH, BHYT, BHTN Việt Nam ngay sau khi hoàn thành thử việc.
• Gói Bảo hiểm sức khỏe bổ sung cho nhân viên trong thời gian làm việc tại khách sạn.
• Phụ cấp tiền nhà theo chính sách của khách sạn.
• Thưởng hàng năm theo chính sách của khách sạn.
• Hỗ trợ phương tiện di chuyển khi đi làm hàng ngày.
• Trang bị đồng phục theo quy định của khách sạn.
• 100% salary in probation time.
• 45 working hours per week, 02 days-off per week.
• 100% service charge.
• 02 duty meals per working day.
• Be entitled benefits for associates of Banyan Group as: BTHR Complimentary Accommodation each year at BG’s hotels all over the world; Discount on F&B & Spa services; Overseas Business Trip; etc.
• Attend frequently training courses of the group.
• Promotion and transfer/taskforce opportunities in the hotel or between sister hotels operated by Banyan Group.
• Attend Vietnamese Social Insurance, Medical Insurance, Unemployment Insurance as soon as completing probation.
• Additional Associate Health Insurance during the time working at the hotel.
• Housing allowance as the hotel’s policy.
• Annual Bonus as per the hotel’s policy.
• Daily Shuttle bus is provided to work.
• Uniform is provided as the hotel’s policy.